Resources Library by ANA

Measuring children's media consumption effectively

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001. Information on children's radio consumption, however, still has to be obtained by...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Manuel Daehler, Stephanie Weiss

June 21, 2005

Radio lunch for busy Muscovites

This paper presents the results of a new electronic measurement study conducted by GfK in Russia, the first wave conducted in September 2004 and launched on a continuous basis from January 2005. The study was conducted by means of Radiocontrol, GfK's...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Tatyana Koshechkina, Nick North

Company: GfK

June 21, 2005

Media competition and co-existence

Along with the economic reform and innovation of information technology, China's cross media market has changed rapidly in the past decades. The purpose of this study is to better understand China's cross media market by providing comparative data...

Catalogue: Asia Pacific 2005

Authors: Weidong Zheng, Song Wang

March 13, 2005

Targeting the kaleidoscope

In 2003 COI commissioned a comprehensive, in-depth study of media use and attitudes to advertising among Britain's ethnic minority communities.This research was groundbreaking in a number of ways and is the largest project of its kind conducted in...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: David Foxon, Philly Desai

November 28, 2004

CKR FM: The use of marketing research to reposition a radio station

This paper provides a case study of a radio station in Ireland which faced declining listenership and an associated loss of advertising revenue. The station had broadcast successfully from its launch in 1989 to 1996 but the Measure used yesterday...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Author: Declan Doyle

June 15, 1999

Changing the radio survey method

German radio stations began a large-scale multi-method test in 1995 in order to validate and improve radio survey methods. After five years of research experience and an investment of more than DM 2 million the Joint industry committee for media...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Henriette Hoffmann, Dieter Müller-Veeh

June 15, 1999

Marketing and research today (November 1995)

Mediametrie conducted a panel in January-February 1993 called 75,000.The role of the panel was to compare recall and diary methods, as well as themain audience results. The first paper in the current issue explains how these methods differ and...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

November 1, 1995

Programme environment and radio audience dynamics

For many years, television has had instruments of audiometric measurement at its disposal. These measurements are instantaneous, precise and specific (programme by programme). Fixed panels (same people interviewed on an eight week basis) are able to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Abbas Bendali

May 1, 1994

The Family Circle study of schedule impact

In 1991 The New York Times Company Women's Magazines released the Family Circle Study of Print Advertising Effectiveness. This was the first fruit of a joint effort begun two years earlier with Citicorp's POS Information Services Division, which had...

Catalogue: Seminar 1993: Competition In Publishing

Author: Rebecca M. McPheters

June 15, 1993